SOCIAL & STATISTICS
58 Social Media Statistics You Must Know to Grow Your Business in 2019
It’s virtually useless getting too accustomed to any social media platform when the landscape changes every few weeks or months. Just when you think you’re in-the-know and ready to go, you’ll get turned upside down with updates to features and algorithms. It’s essential for marketers and business leaders to be diligent in knowing and understanding the latest trends and statistics that could and should affect your marketing strategies.
Most of the leading platforms, not the least of which Instagram, Facebook, and Facebook Messenger, continue to see steady growth in the number of new users. It’s imperative to the success of your business and marketing initiatives to consistently stay on top of where your audiences are and how to most effectively connect with them. The following are some of the most recent social media statistics and trends that will empower you to stay on top and thrive.
Other than occasional fluctuations, Facebook continues to experience steady growth in new users. According to the 2018 Sprout Social Index, Facebook remains the most favored social media platform for social marketers. This is of course because of the robust targeting and retargeting engine Facebook offers marketers. Take a peek at some statistics as it relates to Facebook.
1. 97% of social advertisers chose Facebook as their most used and most useful social media platform.
2. Facebook continues to be the most popular social networking site in terms of the number of its active users. As of October 2018, Facebook had a little over 2 billion active users.
3. Facebook usage among adults in the United States has basically remained the same. 68% of US adults claimed to use Facebook in 2018, which is the exact number of US adult Facebook users reported in 2016.
4. 75% of these current users access the platform on a daily basis.
5. Facebook usage among teens is dropping gradually according to the latest social media statistics. While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%.
6. Facebook is the second favorite platform for consuming videos after YouTube. 40% of consumers said they watch the most videos on Facebook.
7. 70% of Facebook marketers claim that Facebook ads as the most useful for achieving their goals. So it’s no surprise that 83% of marketers pay for ads on Facebook.
8. The platform has managed to double its revenue per user in three years. Its first-quarter earnings for 2018 was $13.2 billion, a 42% increase in revenue year over year.
9. The number of local business pages on Facebook has reached 65 million.
10. Reportedly, brands see a median engagement rate of 0.16% per Facebook post. (Since the ‘Facebook Apocalypse,’ organic reach has become increasingly more and more challenging. Be sure to ‘boost’ your most important Facebook posts.)
Instagram has also experienced rapid and steady growth in the number of monthly active users. Instagram has also rolled out a consistent plethora of interface improvements and tons of new features. Arguably the most significant upgrade was the introduction of IGTV, which enables users to share long-form video content with their followers.
You need to aware of statistics specific to Instagram if you want to stay ahead of the curve in 2019.
11. Instagram has grown to 1 billion+ monthly active users.
12. Instagram continues to attract younger audiences with 72% of teens saying that they use the platform.
13. Since 2016 there’s been a 7% increase in the number of United States adults who use the platform, with 35% of them currently using it.
14. Instagram is ahead of Facebook with a median engagement rate of 1.73% per post for brands.
15. Marketers claim that Instagram (owned by Facebook) takes second place to Facebook for advertising, with 83% of them using the platform. In spite of this, the ad spending on Instagram is 23% higher than on Facebook according to an internal analysis by Merkle.
16. More than 100 million photos and videos are uploaded to Instagram on a daily basis.
17. 2 billion ‘Likes’ post on the platform every day.
18. Thursday is the best day to post on Instagram for brands across most all verticals.
19. Instagram Profiles saw a follower growth rate of 17% – 33% during 2018.
20. Videos get 21.2% more engagement compared to images, and 18.6% more engagement compared to carousels.
21. As of June 2018, there were 400 million daily active Instagram Stories users, which is 300 million more users since its launch in 2016.
LinkedIn continues to be the largest professional network and provides B2B businesses the ability to connect and target people, industries, and specific organizations in their marketing efforts.
22. LinkedIn now has 590 million users with 260 million of them being active on a monthly basis.
23. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions.
24. LinkedIn is the platform most used by salespeople to engage with ideal clients and prospects. 73% of B2B companies report using the platform for this purpose.
25. 80% of social media B2B leads come from LinkedIn.
26. Three of the major platforms, Facebook, Twitter, and LinkedIn, contributed to 90% of social traffic to B2B blogs and websites. And LinkedIn was responsible for half of that traffic.
27. 91% of business executives report that LinkedIn is their top choice for professionally relevant content.
28. 89% of B2B marketers include LinkedIn in their digital marketing activities.
29. 56% of business professionals claim to access the platform using multiple devices.
30. 62% of LinkedIn members engage with content on the platform because they found it educational or informative.
Twitter is a valid platform, particularly for B2C advertising and connecting with influencers. The following is some of the most recent data for Twitter.
31. 88% of social advertisers use Twitter, making it still even more popular than Instagram. (Prediction: This will change in the next 12 to 18 months.)
32. Twitter earned a total of $665 million in revenue during the first quarter of 2018.
33. $575 million of their total revenue came from selling advertisements, a 21% increase.
34. Video ads accounted for more than half of Twitter’s ad revenue.
35. Between May and June of 2018, Twitter suspended more than 70 million fake and suspicious profiles.
36. There are currently 326 million monthly active users on Twitter.
37. Twitter users post approximately 500 million tweets daily.
Social Advertising Statistics
With changes in social media algorithms (e.g. Facebook Apocalypse), it’s become significantly more challenging for brands to earn organic engagement. Paid social media advertising has become a necessity for brands that want visibility and results.
38. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding their purchase inspiration.
39. The United States spend in social media advertising is expected to reach $18.4 billion in 2019.
40. Ad spend on social video in the United States increased by 38.1% during 2018, reaching $7.85 billion.
41. Facebook controlled 84.9% of this social video ad growth.
42. Reports show that social media is the most relevant advertising channel for 50% of Gen Z, and 42% of millennials.
43. 57% of millennials feel that ads are becoming more relevant.
44. 45% of Gen Z and 41% of Gen X-ers feel the same, while only 27% of Baby Boomers feel this way.
45. Non-customers are 3X more likely to visit retailers from social media ads than existing customers.
46. 50% of consumers report that seeing user-generated content would increase their chances of buying products through a brand’s social media advertising.
47. 49% said that easy payment systems (i.e. Amazon Pay and Apple Pay) would increase their chances of buying through social media.
Social Engagement Statistics
Social media has removed the barrier for small businesses to connect and engage with their target audiences. No longer do you have to be a Fortune 1000 brand to afford the ability to get your brand in front of the masses. Brands need to maximize this opportunity by creating authentic interactions and connection with their audience, but existing customers and prospects alike.
High social media engagement rates will improve multiple aspects of a brand’s performance.
48. 80% of social marketers reported that their key strategy is to increase engagement across social channels.
49. Posts with links to more information are the most preferred type of content on social media.
50. 30% of consumers reported that it’s the content they like to see most from brands on social.
51. 18% of users prefer graphics and images, while 17% would like to see produced video.
52. 61% of social marketers prioritize social media posts that teach, 58% focus on telling a story, and 53% focus on posts that inspire.
53. 73% of consumers want to see posts about discounts and sales, 60% want to see posts that showcase new products and services, and 59% want to see posts that are educational.
54. 58% of consumers prefer visual-first content, with their main preferences being graphics, photos, and produced video.
55. 74% of consumers share video content from brands on social media.
56. 45% of consumers report that social media is one of the first channels they go to for questions and/or issues.
57. 21% of consumers would rather message a brand on social media rather than calling up customer service.
58. 88% of social marketers said that it’s important for their brands to provide customer service through social media.