LOUD! to Launch New Business Marketing Podcast in Q2 2019
You may be thinking… ‘Why would you launch a new podcast?’ In today’s marketing environment, podcasting is arguably one of the best tools for engaging your audience, showing up, increasing brand awareness, and growing your business. Today’s culture demands that you provide content that can be consumed passively by your audience. Reading a blog post requires your audience to stop what they’re doing and focus on what you have to say. But your audience can listen to a podcast while taking Spot for a walk, or while running on the treadmill, or driving to the office. Podcast content allows your audience to listen to what you have to say in a format that’s easiest and most convenient for them.
Podcasting also allows your audience to hear your voice, and seemingly even get to know you, in a way that the printed page will rarely be able to compete with. Podcasting allows your audience to establish rapport with you and your brand, while also giving you the change to establish trust and credibility over time. Seth Godin sums up podcasting pretty well on his blog when he said ‘Podcasting is the generous act of showing up, earning trust and authority because you care enough to raise your hand and speak up.’
So keep an eye out for our official announcement soon. We’ll be sharing practical tips and tricks on how to grow your business faster and more cost-efficiently. We’ll be sharing interviews with some amazing business leaders and entrepreneurs that will inspire and motivate you to achieve more. But you can also plan on seeing creative work we’ve done for our clients, marketing automation secrets, sales funnel hacks, and much much more.