AMERICAN ADVERTISING FEDERATION | HOUSTON

AAF Houston (American Advertising Association, Houston Chapter) exists to advance the advertising profession in the greater Houston area by supporting industry recruitment and education, by communicating to the regional business and professional communities as well as to governmental organizations, the economic and social value of advertising; by fostering improvement of its effectiveness; and by promoting ethical self-regulation.  Wow, that's a mouthful!

AAF Houston commissioned LOUD! Creative to radically reinvent the wheel as it relates to their website and interactive marketing efforts. They wanted a new look that was rich, modern, elegant and culturally relevant... not to mention a more accurate reflection of their vision, creative acumen and marketing prowess.  As a member of this organization, we were both thrilled and honored to step up to the plate.

PROJECT OVERVIEW

It was clearly communicated that a whole new look was a major priority to everyone involved... and a whole new look is precisely what we delivered.  The new design is laced in deep blues and rich grays providing an elegant interface that immediately grabs your intention and inspires online guests to dig deeper.  A strong use of light and shadows were used to create depth, and the attention to detail is immediately apparent to any onlooker.

This site is loaded with new features and robust functionality that will attract and more effectively engage their online audience. Simple navigation, large and colorful image-driven content zones, a Twitter updates panel featuring recent AAF Houston tweets... not to mention a conspicuous social media panel that allows online guests to easily and conveniently spread the word about information and inspiration they discover while visiting this website.

This website is really more of a "membership portal" allowing registered users to update their profiles and participate in exclusive portions of the website that are dedicated to the AAF Houston membership base only.  Additionally, LOUD! Creative is custom designing an entirely new back-end database system that's tailored to the specific operational needs of the organization.

Of course this entire website is totally powered with XChange CMS 4.0, our robust and easy-to-use "content management system," that will allow the various staff and volunteers to easily and conveniently update the website from any internet connection.

A WORD FROM THE CHAIRMAN, NATALIE GONZALEZ

"We needed a firm that understood and embraced design at it's paramount level." said Natalie Gonzalez, Chairman of AAF Houston. "Layout, color, style and flow are all important ingredients in a great website, and after reviewing LOUD! Creative's body of work... we just knew that their team could deliver the level of design, quality and creativity we were looking for."

"AAF Houston is home to some of our nation's best and award-winning creative talent, and we needed a new look that was proportionate to our exposure and leadership within this highly acclaimed community. Without a doubt, LOUD! Creative hit a home-run." 

"I couldn't believe how easy and intuitive is was to change content, add images, create forms, upload files... everything we need to keep our site fresh, relevant and up to date. We'd definitely recommend this content management system "XChange" to any business... large or small... that needs an easy-to-use and affordable website management solution."